Locally Made in Tuscany
At Privati, we carry on a centuries-old tradition of Tuscan knitwear — a quiet mastery passed down through generations.
Each piece is born from expert hands and trained eyes that instinctively recognize the finest yarns. Every stitch, every wash, every finishing touch is crafted with care to honour the natural beauty of the material.
What feels like everyday life to us is, in truth, a shared love — the intelligence of hands refined over time, where the secrets of excellence are guarded and gently perfected.
We know how to create garments made to last — balancing precious fibres with artisanal knowledge that doesn’t fear time, but embraces it.
Every Privati creation is a tribute to Italian know-how — a declaration of our bond with the land and the memories it holds.
The Origin of Luxury: Noble Yarns
True luxury begins with raw material.
At Privati, creating knitwear that stirs emotion starts with choosing the finest fibres.
The finer the yarn, the softer it feels on the skin. The longer the fibre, the better it endures — becoming a trusted companion for those who wear it.
Each garment is a natural balance of comfort and beauty, thoughtfully made to last.
We source our yarns from storied suppliers such as Loro Piana, Todd & Duncan, and Zegna Baruffa — quiet masters of refinement who have shaped some of the world’s most exquisite yarns for generations.
It’s a legacy of excellence we’re proud to carry forward.
From Our Artisans’ Hands to Yours: The Journey of a Privati Garment
Once carefully selected, our yarns are entrusted to the skilled hands of our artisans.
Each piece takes shape with precision and care — the result of a craftsmanship that gives life to exceptional knitwear.
A knit made too loosely may lose its shape over time. That’s why our garments are densely constructed, built to hold their structure and preserve their beauty through wear.
We blend time-honoured techniques with advanced innovations, like 3D-Knit technology, to create seamless garments — more comfortable, more fluid, and free from any constraint.
AT PRIVATI WE ARE HERE TO EMBODY THE RICHNESS OF MEDITERRANEAN LIVING
We’re the ones who grew up wrapped in our father’s sweaters and rummaging through our grandmother’s drawers.
Who listen to Battisti with iced coffee in hand.
Who wear cashmere on Sundays, even if it’s just to stroll through the market.
Privati Firenze is the answer to a question we didn’t know we were asking:
What if Made in Italy had a new kind of soul?
Not old, not new.
Simply ours.
Made with care, made slowly, made to endure.
Because we love dressing people — but even more, we love dressing a feeling.
Welcome to our Family and Private Club.
No cards, no codes - Just Style