Journal
Pitti Immagine Uomo 107 - A Casa della Nonnna FW25
A casa della nonna — Memory, Made Modern For FW25/26, Privati Firenze returns to where it all began: a casa della nonna. Not as kitsch...
Made in Tuscany: Where Our Knitwear Takes Its Time
Made in Tuscany: Where Our Knitwear Takes Its TimeThere’s a word we don’t often use, but feel every day: responsibility.Not just toward the environment —...
Pitti Immagine Uomo 108 - A Colazione sull’Erba SS26
When we imagined our Spring/Summer collection, we didn’t start with a moodboard. We started with a memory.Or rather, a feeling: that suspended, golden-hour sweetness of...
Pitti Immagine Uomo 106 - Le petanque SS25
Knitwear as Memory, Style as Ritual Pitti Immagine Uomo 106 wasn’t our debut — it was our renewal. Fourteen editions in, and yet this one...
Green Cashmere: Where Responsibility Meets Luxury
At Privati Firenze, we believe that true quality is not only felt on the skin, but also in the story behind the garment — in...