We at Privati Firenze are proud to share the rich history and tradition of our work.

The brand has its roots in Tuscany, a region of Italy renowned for its long tradition of knitwear production. With 30 years of experience under our belt, we have mastered the art of combining craftsmanship with innovation and tradition with sustainability, resulting in collections of men's wear that truly embody the essence of Italian style. To ensure the safety, comfort, and technical excellence of our products, we use only the finest natural Italian yarns in their production.

Our style is characterized by its purity, elegance, and emotive nature, and has been showcased on the world's most prestigious catwalks. We draw inspiration from our extensive history in the knitwear industry and are constantly seeking out modern elements to incorporate into our designs. Our style is timeless and immediately recognizable, with a subtle yet powerful ability to blend seamlessly into any surroundings while still maintaining its unique character. 

In addition to our commitment to style and quality, we are proud that we produce our products entirely in Italy, from conception to production. This ensures that our customers can trust the strong tradition of a truly authentic Made In Italy brand. It is this dedication to craftsmanship, innovation, and authenticity that sets us apart as a fashion brand and allows us to create truly unforgettable experiences.