A casa della nonna — Memory, Made Modern
For FW25/26, Privati Firenze returns to where it all began: a casa della nonna. Not as kitsch nostalgia — but as a modern-day sanctuary.
The collection debuted at Pitti Uomo and reimagines family warmth through contemporary knitwear. Think: soft volumes, brushed textures, earthy tones. Cardigans that feel like a hug. Coats that carry the weight of memory — without ever feeling heavy.
We called on the refined hand of Massimo Rebecchi to bring subtle structure to our softness. His influence shaped modular outerwear and sculpted knits that elevate the collection while staying true to our roots.
What You’ll Find
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Tactile fabrics — from felted wool to soft cashmere blends
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Lived-in colors — moka, porcelain rice, lead, fog
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Slow details — hand-finishes, mother-of-pearl buttons, familiar silhouettes redesigned
This is nonna’s house reimagined for today — slower, warmer, and quietly luxurious.
The future of fashion? It’s not flashy. It’s familiar.
And it starts here.
