At Privati Firenze, we believe that true quality is not only felt on the skin, but also in the story behind the garment — in how it's made, where it comes from, and the care that goes into every step.
For several seasons now, we've been committed to offering a yarn that reflects both our values and the evolving expectations of a more conscious society. Consumers today are asking deeper questions — about origins, ethics, impact — and we believe luxury should be ready to answer them.
One of our proudest answers is Green Cashmere.
This unique yarn combines exceptional product performance with a reduced environmental footprint. It is crafted from a careful balance of pure virgin cashmere and cashmere recovered from production waste, resulting in a fiber that is both noble and responsible.
Unlike conventional yarns, Green Cashmere is processed with the goal of minimizing environmental impact at every stage. From water usage to energy consumption, from raw material sourcing to end-of-line recovery, every decision is made with purpose — to preserve the natural softness of cashmere while respecting the world it comes from.
What makes this process special is not only its sustainability, but also its integrity. We work with trusted local partners who share our standards of excellence and transparency. Each spool of Green Cashmere carries with it the legacy of Tuscan craftsmanship, updated for a new era.
The result is a yarn that retains all the elegance and comfort of traditional cashmere — light, warm, incredibly soft — while aligning with our commitment to a more circular and conscious production model.
Choosing Green Cashmere means embracing a new kind of luxury: one that cares, that remembers, and that looks forward. At Privati Firenze, this is not a trend. It's a promise.